Tall claims for HAIR GROWTH again? When will they stop?
Max Hair Studio International Pvt. Ltd. takes bald consumers for a ride by advertising their Oxygen laser therapy which brings back hair. They went on to boast that their stem cell treatments will give the buyer thicker hair!
But when the Advertising Standards Council of India asked them to prove these weird claims they did not bother to reply. The advertisement was banned by the ASCI!
From the ASCI website: COMPANY: Max Hair Studio International Pvt. Ltd
PRODUCT: Max Hair
Claims Objected To:
- Oxygen laser therapy – Promotes hair regrowth.
- Stem cell treatments – Promote thicker hair growth.
The before and after visuals in the ad appear to be misleading.
- The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claims “Oxygen laser therapy – Promotes hair regrowth” and “Stem cell treatments – Promote thicker hair growth”, were not substantiated. The “before and after” visuals in the advertisement implying efficacy of the product were misleading. The print advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.