Staying home keeps us safe from quacks!
The Advertising Standards Council of India has banned the advertisement put out by Orthomax Hospital and Trauma Centre in Moradabad which boasts about healing polio related ailments and other diseases. It has no proof about such proficiency and also did not bother to answer questions sent by the ASCI to prove their claims.
From the ASCI website: COMPANY: Orthomax Hospital & Trauma Centre Claims Objected To:
1.Cures polio legs.
2.Cures old wrongly fixed fracture.
3.Treats crooked legs of child from the birth without operation.
CCC RECOMMENDATION: UPHELD
The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claims “Cures polio legs.”, “Cures old wrongly fixed fracture.” and “Treats crooked legs of child from the birth without operation.” were not substantiated with evidence of product efficacy and are misleading by gross exaggeration. The print advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.