Some companies will say anything to sell themselves!
The Advertising Standards Council of India had to remove the advertisement put out by Nova IVI Fertility which claimed to be India’s No. 1 Fertility Chain and had won an award for this speciality. But it forgot to mention who had given it the award and when!
From the ASCI website:
Nova IVI Fertility: The advertisement claiming to be India’s No.1 Fertility Chain via disclaimer that it was “based on an award received”, was misleading by ambiguity and omission to mention the source and date of the award.