The Advertising Standards Council of India has ordered L’Oreal India private limited to remove its advertisement for its cream which removes dark spots and dark skin. It uses famous actress Alia Bhatt in this advertisement and was found to be false and conning consumers, the ASCI has warned in its website.
from ASCI Website: L’Oreal India Private Ltd: In this advertisement, celebrity Alia Bhatt is seen endorsing ‘New Garnier Light Serum Complete Cream’ wherein two of her friends in this advertisement have dark spots and dark skin and Alia Bhatt promises them that if they will use this Garnier serum cream, it will vanish in one week’s time. Next in the advertisement we see Alia and her friends in all glamour and fair skin at a premiere. The advertisement’s claim, “With new Garnier Light Complete …. de three tones lighter skin sirf ek week mein”, was not substantiated,and is misleading by exaggeration.