Kolors Health Care India cheats consumers with false claims about weight reduction says ASCI

  1. The Advertising Standards Council of India has banned the ad put out by Kolors Slimming & Beauty which cheated consumers by claiming to reduce weight without surgery, pills, exercise etc. In its website it has warned that this ad could be dangerous for gullible persons who might be tempted by its offers.
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  1. In the ASCI website it says: Kolors Health Care India Pvt Ltd (Kolors Slimming & Beauty): The advertisement’s claims, “Reduce up to sixinches within short period (stomach, sides, thighs, hips) without exercise, pills, side effects and withoutsurgery”, “Removes stretch marks”, were not substantiated. The claims and efficacy being depicted via visualsof before and after the treatment are misleading by gross exaggeration and exploit consumers’ lack ofknowledge and are likely to lead to grave or widespread disappointment in the minds of consumers.

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