The Advertising Standards Council of India has banned the ad put out by Dr. Dassans Life Care Ayurvedic Herbal and Research Centre in Delhi for claiming it could save people from getting kidney problems!
In its website the ASCI warns that it could disappoint hopeful consumers:
Dr. Dassan’s life Care Ayurvedic Herbal Treatment and Research Centre (Kidney): The advertisement’s claim, “Ek mahiney ke ilaaz se hi Creatinine 10.24 se 1.9 par samanai aah gaya” (Creatinin e was reduced from 10.24 to 1.9 by treatment of Dr. Dassan), was not substantiated with supporting clinical evidence and is misleading by exaggeration. The claim, “Kidney rogi transplant se bachh gaya”, was misleading by gross exaggeration and exploits con sumers’ lack of knowledge and is likely to lead to grave or widespread disappointment in the minds of consumers.
I just don’t believe a single word!