Dove Environmental Defence Shampoo makes misleading claims says ASCI

We wash ourselves without water or shampoos!

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.The Advertising Standards Council of India, a regulatory body set up to check false and exaggerated claims in advertisements has banned the ad of Hindustan Unilver Limited which said that its new Dove shampoo detoxifies hair! In its website the ASCI says:

Hindustan Unilever Limited (Dove Environmental Defence Shampoo): The advertisement’s claim, “New Dove Environmental Defence with Lotus extracts detoxifies hair”, was inadequately substantiated and is misleading by implication

and exaggeration.

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