I never believe everything I read!
The Advertising Standards Council of India has banned the advertisement put out by Orichem Drugs & Pharmaceuticals about their Zalim Lotion which they said would cure ring worm, scabies, eczema and itches. In its website the ASCI has said:
. Orichem Drugs & Pharmaceuticals Pvt Ltd (Zalim Lotion): The advertisement’s claims, in Gujarati as translated in English, “Enemy of Ring worm, Scabies/eczema and Itches” and “Apply Orichem Green Ointment with Zalim Lotion and get instant relief from old disease”, were not subst antiated with product efficacy data and are misleading by exaggeration. Claim, “89 years of trust”, was not substantiated with supporting evidence or t hrough a third party validation. The claims are misleading by exaggeration.