Better to be FAT than Foolish!
:”Truweight Wellness Pvt Ltd”
Most of us know, or should know, that there is no magic or quick remedy for weight loss! If we are obese, we will have to walk it off, say no to all the things we love: chocolates, cream, biscuits, butter, ghee, ice cream, chips, junk foods etc. But all those canny companies selling either medicines, lotions, potions, or Clinics for treating our weight problems, never give up!
Here is one more company, Truweight Wellness Pvt. Ltd. which was found guilty of advertising their product called Truweight by promising that within ten days the fat consumer would become slim! To add to this falsehood it also said that the consumer could get his money back if not happy with the product.
The ad itself which appeared in The Times of India was very confusing, messy and tangled in verbiage, blabber and bribes about the first ten days being free and then adding more falsehood to this. A smart consumer complainted to the Advertising Standards Council of India which contacted the firm and asked for an explanation. The details are given below from the website of the ASCI.
The Advertiser told the ASCI Secretariat that the advertisement is a promotional offer, which clearly specifies that 10 days will be free only when the customer buys some weight loss programs. It’s not a total free thing! They do not promise any guaranteed weight loss in 10 days and result does not mean drastic weight loss, it could mean increased energy, better feeling, less body pain and some weight loss. 10 days is like a trial period, in which if customers do not see any benefit, they can opt out of the program and ask for refund.
As claim support data, the advertiser provided a copy of “Honest Expectation letter” that is signed by each of their customers as part of this program. The CCC scrutinized the advertisement as well as the Honest Expectation offer letter and observed that there were some discrepancies in the terms and conditions stated in the offer letter which make the advertised claim non-tenable. Point 12 of the terms and conditions of the offer letter states that the advertiser gives seven days Money Back Guarantee. If the customer does not like the program he/she can return the Super Food Kit and get the money back and after seven days, no claims for refunds can be entertained. Point 9 states that some might lose inches and not lose kgs initially, after few weeks of the program it will start showing results. Based on this data, the CCC concluded that the claim, “See Results in 10 days or your money back” appearing with the headline “Kickstart your weight loss today”, was not substantiated with any supporting evidence of the customers who were refunded with the fees back, and is misleading by ambiguity and implication. The claim, “Get your first 10 days free”, when read in conjunction with the claim “Get 10 day Detox worth Rs.3000 free with weight loss programs”, is contradictory and misleading by ambiguity and implication, as the offer is actually not free but subject to the customer buying the package. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.””
Yet another scam artist in the massive fog of weight loss Magicians who only want the money of desperate fat consumers who are willing to believe any lies just to lose weight!