Heinz India Pvt. Ltd. pulled up by ASCI for making ridiculous claims about Complan to con consumers
The Advertising Standards Council of India received a complaint against the advertisement put out by Heinz India claiming that it’s product Complan has more growth protein than the two leading health drinks combined!
The complaint against Heinz India was made by Horlicks which is the market leader in the category of health food drinks in India.
Investigating the complaint, the ASCI experts say that there is no such scientific classification of protein as ‘’growth protein”! The claim is dishonest and designed to mislead consumers, it ruled. It is also simplistic and false.
The ASCI also pulled up Heinz for trying to fool consumers by telling them that Complan could make children grow healthier and taller only if they had this drink!