Amazon India tells as many lies as a wicked de-clawing VET!
Don’t shop online! Stay home and read a book!
PRODUCT:”Woodland Wallet for Men”
“100% Original Products”
Amazon India proudly proclaims in its advertisements that it sells only original products to its buyers. But a smart consumer complained to the Advertising Standards Council of India that he had investigated matters and found out that Amazon is selling fake and duplicate products! He had bought some products from Amazon and paid online for them. They claimed to be from a company called Woodland. But Woodland has given written confirmation that the products delivered to him by Amazon were duplicates! He has even complained to the Ministry of Consumer Affairs!
The ASCI confronted Amazon India with this complaint and it had the nerve to reply that
the advertisement demonstrates that in the segment where the caption “100% Original Products” is displayed, the same also bears a disclaimer to the effect that Terms and Conditions apply. Amazon works as a marketplace model where independent sellers can list and advertise their products to customers and it has a robust system in place to prevent unscrupulous sellers from operating through their platform to stay true to their promise of providing 100% original products. Amazon’s advertisement is an assurance to its customers that they shall never have to pay for a non-original product and the advertisement has to be seen in that context. The CCC noted that the complainant provided evidence that the delivered and the listed product is fake. The CCC was of the view that the disclaimer “Terms & Conditions apply” is not relevant and in fact is contradictory to the claim of “100% Original Products”. While Amazon asserts that they have a robust system in place to prevent unscrupulous seller from operating through their platform, in this instance Amazon was not able to ensure that the product is genuine. Based on the evidence provided by the complainant, the CCC concluded that the claim, “100% Original Products” is not substantiated and is misleading by ambiguity. The YouTube advertisement contravened Chapters I.1 and I.4 of the ASCI Code as well as Clause 2 of ASCI Guidelines for Disclaimers (“A disclaimer should not attempt to hide material information with respect to the claim, the omission / absence of which is likely to make the advertisement deceptive or conceal its commercial intent”). The complaint was UPHELD.”