VLCC found guilty of dubious advertisement for slimming product





Cooking up some hot soup is best for getting that slim, sculpted figure!


VLCC has stepped into that squelching, slimy, corridor of ridiculous and shady advertisements put out by dubious companies trying to con consumers. The worst of these deal with beauty and health products where somehow the most vulnerable consumers are caught in their net!


If you are fat or bald, or short and dark, you are likely to be snared by these advertising thugs!



Not cooking at all is the best way to get those fat rolls of flesh off!

COMPANY:”VLCC Health Care Pvt Ltd”



“1. Get rid of stubborn fat without any surgery. 2. Can see difference in just one sitting. 3. The most innovative research by VLCC in the area of Body”



Recommendation: UPHELD

“The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that CoolSculpting® technology safely delivers precisely controlled spot cooling to gently and effectively target stubborn subcutaneous fat cells underneath the skin while leaving the skin itself unaffected. In weeks to follow the treatment, the body naturally processes the fat and eliminates these dead cells, thus reducing the amount of fat stored (leading to a better sculpted body). The removal of fat cells (by 20-25%) permanently in this manner is thus a non-surgical, non-invasive long-term treatment. As claim support data, the advertiser provided data related to CoolSculpting. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The CCC noted that Cryolipolysis may help reduce fat in spots that may be resistant to weight loss. However, the claim of “Get rid of stubborn fat” is an absolute claim implying a permanent effect. There are peer reviewed articles which state that paradoxical increase in fatty tissue is reported in patients with cryolipolysis and also weight gain can negate the effects of cryolipolysis. Based on this data, the CCC concluded that the claim, “Get rid of stubborn fat”, was inadequately substantiated and is misleading. Claim, “Can see difference in just one sitting”, was not substantiated with clinical evidence, and is misleading as the visible difference with CoolSculpting® technology requires multiple sittings along with other restrictions to be followed. For the Claim, “The most innovative research by VLCC in the area of Body Contouring”, the CCC noted the Advertiser’s response that the Marathi version of the advertisement erroneously claimed “research by VLCC”. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.” ASCI website

















I am not able to put a like note under any of the blogs I am now following. I just get the blog without those markings below to say 'like' what is happening? Please help

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