The Advertising Standards Council of India received a complaint against Kolors Health Care India for making false claims about their product: Kolors Slimming and Beauty. It has upheld the complaint in its website.
|COMPANY:“Kolors Health Care India Pvt. Ltd”
PRODUCT:“Kolors Slimming and Beauty”
“1. It is a single session treatment. 2. The permanent fat reduction and hence causes no weight fluctuations, has no side effects and gives 100 percent desired result.Visual shown on screen in the ad are misleading by exaggeration “
“The ASCI had approached the advertiser for their response in addressing the objections of the complainant and forwarded the full details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that what they are offering is a single session treatment, which is a process of reducing the fat via the cool therapy. The advertiser further stated that their treatment results in permanent fat reduction and hence causes no weight fluctuations and has no side effects and gives 100 percent desired result. The CCC carefully examined the TVC, the complaint, and the response given by the advertiser, and opined that in their response, the advertiser had made only assertions and has not substantiated any of the claims. The CCC further opined that the material given by the advertiser were woefully inadequate to substantiate their claims in the advertisement; and that the advertisement was misleading by ambiguity. The CCC therefore concluded that the claims in the advertisement that “it is a single session treatment; it results in permanent fat reduction and hence causes no weight fluctuations, has no side effects and gives 100 percent desired result” contravened the provisions of Chapters I.1 and I.4 of the ASCI Code. The complaint was accordingly UPHELD. “