Shopper’s Stop exaggerating claims

Uncategorized

magic3

Shopper’s Stop Ltd. said in an advertisement in the Economic Times Mumbai (Bombay) that they were proud to be ranked as the 25th in The Great Places to Work study in 2015. The truth was that in the ranking list given in the supplement itself, they were ranked at number 42! Besides, a reader who had done his research found that the survey itself was dubious as many excellent working places had not been included in this survey. The methodology itself was faulty!

The Advertising Standards Council of India pulled up Shopper’s Stop for making false claims.

3lovers

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s